Zuoli Kechuang Micro-finance Company Limited is the largest licensed microfinance company* in Zhejiang and occupied 58% of market share** in Deqing. We are dedicated to serving customers in Deqing, a county with robust commercial and agricultural activities, by providing financing solutions with flexible terms through quick and comprehensive loan assessment and approval processes.
Our long-term commitment to serve the local market and our strong capital base have enabled us to build a broad customer base that is in line with our business scale. Our key customers primarily consist of customers engaged in agricultural businesses, customers engaged in rural development activities, and/or customers residing in rural areas, or AFR (agriculture, rural areas and farmers), SMEs and microenterprises in various industries, as well as online retailers in the businesses of lifestyle products, agricultural products, cultural supplies and industrial products.
We offer various loan products with flexible terms. We divide our principal products into two main categories, namely: (i) enterprise loans which include agriculture loans, technology enterprises credit loans and loans for other SMEs and microenterprises; (ii) individual loans, which include individual business, consumption, start-up and other loans; and (iii) Internet loans that are tailored to the needs of different customer groups. We focus on providing short-term loans to minimize our risk exposure and, as such, a substantial majority of our loans have a maturity period of between six months and one year.
We ensure stable operation by adhering to the policy of ‘‘separation of application investigation and approval’’. Through strict control of application investigation and approval process, the Company has been achieving continuous growth in net interest income and net profit since 2011 leveraging our competitive strengths. For the year 2015, the Company’s net interest income increased by 37.1% year on year to RMB204 million, while profit attributable to equity shareholders of the Company surged by 56.4% year on year to RMB146 million.*In terms of registered capital as of 31 December 2015
**In terms of outstanding loans as of 31 December 2015